Privacy policy


Privacy Policy

Last updated: 25/10/2025

This Privacy Policy describes how StrideSafe FI (“we”) collect, use and disclose your personal data when you visit our online store, use our services or make a purchase.

By using our services, you confirm that you have read this Privacy Policy and understand how we process your data.

1. Who is responsible for your data

Controller: StrideSafe FI

Address: Norra Ringvägen 43, 722 18 Västerås, SE

Email: stridesafecontact@gmail.com

Platform: Our online store runs on the Shopify platform, which acts as a data processor and, for certain features, as a joint controller for its own services.

2. What data we collect

We only collect data that is necessary, such as:

  • Contact details: name, address, delivery address, phone number, email

  • Payment details: payment method, payment confirmation (we do not store full card details)

  • Account details: username, password hash, settings

  • Transaction data: purchases, returns, exchanges, cancellations

  • Device and usage data: IP address, browser, device type, how you use the site

  • Communication: information you provide to customer support (e.g. images, descriptions)

3. Where we get the data from

  • Directly from you (account, order, contact forms)

  • Automatically via cookies and similar technologies

  • From service providers (e.g. payment processors, logistics)

  • From partners/third parties within the limits of applicable law

4. How we use your data

  • To provide the service: processing orders, payments, deliveries, returns, customer support

  • To customise and improve: recommendations, wish lists, usability improvements

  • Marketing: newsletters and targeted ads based on your consent or our legitimate interest (you can opt out at any time)

  • Security and prevention: preventing fraud and misuse

  • Legal obligations: accounting, regulatory requests, legal claims

5. Sharing your data

We only share data when necessary:

  • With Shopify and other service providers (IT, payments, analytics, warehousing, shipping)

  • With marketing and business partners to enable advertising (they follow their own privacy notices)

  • When you request or consent (e.g. social media logins)

  • With group companies and in connection with business reorganisations

  • When required by law (authorities, legal proceedings)

Shopify relationship: Shopify collects and processes part of the personal data in order to provide and improve its services. For more information and your available rights, see: privacy.shopify.com.

6. Cookies

We use cookies and similar technologies so that the store works properly, remembers your choices and enables analytics and (with your consent) targeted advertising. You can manage cookies in your browser settings and, where available, via our site’s cookie pop-up.

7. Data security and retention

We protect your data with appropriate technical and organisational measures. No system is completely secure, so please avoid sending sensitive information through unsecured channels.

We keep data only as long as necessary: to maintain your account, provide the service, fulfil legal obligations, resolve disputes and enforce agreements.

8. Minors

Our services are not directed at minors. We do not knowingly collect personal data from anyone under the age of majority. If you believe a child has provided us with data, please contact us so we can delete it.

9. Your rights (EU/EEA & UK)

Under applicable law, you may have the right to:

  • Access your data

  • Rectify and erase data

  • Restrict processing and object to processing

  • Data portability

  • Withdraw consent (this does not affect processing carried out before withdrawal)

  • Manage your communication preferences (you can unsubscribe from marketing at any time via the link at the end of each email; you will still receive service messages about your orders/account)

You can exercise your rights via the tools provided in our service or by contacting us at stridesafecontact@gmail.com. We may ask you to verify your identity before fulfilling requests. We do not discriminate against you for exercising your rights.

10. International transfers

Your data may be transferred to and processed outside the EU/EEA. When data is transferred to third countries, we use appropriate safeguards, such as the EU Standard Contractual Clauses (SCCs).

11. Complaints

If you have any complaints, please contact us first at stridesafecontact@gmail.com. You also have the right to lodge a complaint with your local data protection authority in your country of residence (in the EU/EEA, your national supervisory authority).

12. Changes to this Policy

We may update this Privacy Policy when necessary (for example, for operational, legal or regulatory reasons). We will publish the updated version on this page and update the “Last updated” date.

13. Contact details

StrideSafe FI
Norra Ringvägen 43, 722 18 Västerås, SE
Email: stridesafecontact@gmail.com